Use casesAd networks, publishers, affiliate and lead-generation platforms
Pay for people, not scripts
HEIP tells your server whether a person was in control when a lead form is sent, a conversion is counted or an affiliate brings in a sign-up.
Request
Lead form submitted
From a paid campaign click
You pay for every lead. Scripts can fill them for free.
Fake form fills, scripted sign-ups and stuffed conversions look like results until sales calls them. Advertisers pay for them, affiliates get paid for them, and your numbers stop meaning anything. HEIP checks the conversion itself, when it happens.
Why now
2,000 scripted leads × $25 cost per lead = $50,000 paid for no one.
What you get
- Leads and conversions you can trust
- Because HEIP checkswhether a person was in control when the form was sent
- Cleaner campaign numbers
- Because HEIP checkseach conversion, with a decision you can join to your reports
- Affiliate payouts for real customers
- Because HEIP checkssign-ups and purchases credited to a partner
- No puzzle on your landing pages
- Because HEIP checksquietly, in the background
Actions to protect
| Action | Suggested policy | On step up, you usually |
|---|---|---|
| Lead or form submission | Standard | Verify email or phone before counting it |
| Affiliate-credited sign-up | Standard | Hold the commission for review |
| Purchase or conversion | Fast | Flag it for review before crediting |
| Landing page visit | Observe | Nothing: observe only, never blocks |
Policies are named presets you set per action. Critical asks for the most evidence. Fast suits frequent actions that still matter. Standard fits everyday actions. Observe never blocks.
Where it fits
HEIP checks actions on the pages you run. It doesn't score traffic on sites you don't control or replace your ad-fraud vendor.
Works alongside
- Invalid-traffic and ad-fraud tools
- Analytics and attribution
- CRM and lead scoring
- Affiliate network rules
Roll it out on lead form submissions
Baseline
Pick lead form submissions. Note how they're protected today.
Observe
HEIP decides on real traffic but blocks no one.
Compare
Review its decisions against what you already know.
Enforce
Turn it on for lead form submissions only if it earns it.
Most teams go from observe to enforce in 6 to 8 weeks. Observe mode blocks no one while you compare. How onboarding works
Questions
Does HEIP replace our invalid-traffic vendor?
No. Those tools look at traffic across the ad supply chain. HEIP checks actions on the pages you run, like a form submission or sign-up.
Can it check ad impressions on other sites?
No. HEIP runs on your own pages and checks the actions you protect there.
Can we join HEIP decisions to our reports?
Yes. Each decision comes back to your server with a record id you can store next to the lead or conversion.
Can we run it on one campaign first?
Yes. In observe mode HEIP records what it would have decided and blocks nothing, so you can compare against your lead quality data.
Trust has to move with the action.
When digital actions can be automated, trust must move with them.