Use casesE-commerce marketplaces, classifieds, rentals and resale platforms
Keep listings, stock and reviews honest
Check for a person when sellers list, buyers check out and reviews are posted, without adding a step to every order.
Request
Checkout on a limited drop
One per customer, 200 in stock
Scripts buy the stock, post the listings and write the reviews.
Fake listings scam buyers. Bots buy limited stock to resell it. Scripted reviews and messages bury the honest ones. Each costs trust on both sides of your marketplace. HEIP checks the action at the moment it happens.
Why now
200 limited units bought by scripts × a $40 resale markup = $8,000 your customers pay a reseller.
What you get
- Limited stock that reaches real buyers
- Because HEIP checkswhether a person was in control at checkout
- Fewer fake listings and scam messages
- Because HEIP checkslisting and messaging actions, each with its own policy
- Reviews written by people
- Because HEIP checkseach review or rating when it's posted
- No extra step for most orders
- Because HEIP checksquietly, and answers step up only when it isn't sure
Actions to protect
| Action | Suggested policy | On step up, you usually |
|---|---|---|
| Checkout on limited stock | Fast | One-time code, or hold the order for review |
| Changing seller payout details | Critical | Re-authenticate |
| Creating a listing | Standard | Verify phone, or hold for review |
| Messaging, reviewing, rating | Standard | Hold for moderation |
| Browsing and search | Observe | Nothing: observe only, never blocks |
Policies are named presets you set per action. Critical asks for the most evidence. Fast suits frequent actions that still matter. Standard fits everyday actions. Observe never blocks.
Where it fits
HEIP's answer can decide when to use the checks you already have, from seller verification to moderation.
Works alongside
- Seller verification
- Payment and fraud checks
- Purchase limits
- Moderation queues
Roll it out on checkouts on limited stock
Baseline
Pick checkouts on limited stock. Note how they're protected today.
Observe
HEIP decides on real traffic but blocks no one.
Compare
Review its decisions against what you already know.
Enforce
Turn it on for checkouts on limited stock only if it earns it.
Most teams go from observe to enforce in 6 to 8 weeks. Observe mode blocks no one while you compare. How onboarding works
Questions
Does HEIP stop scraping?
HEIP is built for actions, like checkout or posting, not page views. Use the Observe policy on browsing: it records and never blocks.
Can we treat buyers and sellers differently?
Yes. Each action has its own policy, so a payout change can ask for more than a message does.
Will it slow down checkout?
Only a step-up adds a step. Most buyers never see one.
Can we run it beside our current rules first?
Yes. In observe mode HEIP records what it would have decided and changes nothing for buyers or sellers.
Trust has to move with the action.
When digital actions can be automated, trust must move with them.